Community and Marketing Professional
Welcome Friend
Hey, I'm Jimmy! I'm a Community Manager and MarComms professional in love with the ways video games bring people together.
In my time as a CM, I've worked as part of a publishing team, managing community and social strategy while maintaining influencer relationships. I've also been embedded within a development team, working closely with game design, product, economy, and data science.
I want to help build inclusive and engaging spaces for players to come together, tell stories, and have fun.
Relevant Skills
Management
Social Media, Web, and Influencers
Content Marketing
Asset Ideation, Creation, and Delivery
Reporting
Monthly, Year-on-Year, and Key Beats/Campaigns
Writing
Copywriting, Copyediting, and Ghostwriting
Content Portfolio
I've collected some examples of my work.
Rebellion
Social Channels
The social channels I managed for Zombie Army VR as part of Rebellion Developments.
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nDreams
Discord Server
The official nDreams Discord Server that I pitched, created, and managed during my time there.
Rebellion
Post Launch Support
Championed and provided quantifiable evidence for key community requests.
AMA (Game Focused)
A pre-launch AMA for the PSVR subreddit answering the community's biggest questions.
Myles Dyer
Interview (Career Focused)
Took part in an interview all about what it's like working in the industry and getting a 'dream job.'
PSVR Without Parole
Interview (Game Focused)
Took part in an interview with a partnered creator for the marketing campaign of Fracked.
nDreams
Ghostwriting
Ghostwriting for senior devs for the marketing campaigns of our games, primarily on the PlayStation Blog.
Aardvark Swift
Podcast
I created and launched the Aardvark Swift Podcast, releasing 15 episodes in total.
nDreams
Static Assets
An asset I gathered the data for and briefed in with our creative team to celebrate a community anniversary.
Rebellion
Short Form Assets
Leading on creating video assets for Zombie Army on platforms like YouTube Shorts and TikTok.
Sumo Sheffield Plays
Let's Play (BTS Interview)
Co-creator of this Let's Play series that celebrates our talent and games. I was also the Video Editor.
YouTube
Original Op-Ed
An original video I researched, filmed, and edited exploring a series I'm passionate about.
Killzine (Passion Project)
Killzone Fanzine
I created an anniversary fanzine for Killzone that collected original dev interviews, features, and fanworks.
Killzine (Passion Project)
Multiplayer Event
I organised and hosted a multiplayer event for the 20th anniversary of the series.
Software Competencies
Comms
Sprout Social, Meltwater, Discord, Wordpress, Wix, and Mailchimp
Content
PhotoShop, Premier Pro, Audition, OBS, YouTube Studio, and Twitch
Copy
Microsoft Word, Powerpoint, Excel, Final Draft, Scrivener, Twine, and CMS software
Collab
Teams, Sharepoint, Slack, Wrike, Confluence, Jira, Miro, Trello, Notion, and Monday
Relevant Experience
Over seven years of marketing experience, with a focus on Community and Content Marketing.
Community Manager
Supported the Sniper Elite series, but was quickly given ownership of the Zombie Army franchise. Lead on community for the IP, including beat planning, social media management, player support functions, and content creation. Launched Zombie Army VR and communicated and championed community feedback to the dev team and senior stakeholders for inclusion in post launch updates.
LiveOps Community Manager
Worked within the LiveOps team at Sumo Sheffield on an unnanounced title. Reported directly to the LiveOps Director and Game Producer. Worked to establish community strategy and in-game feature sets, setting tone of voice, exploring content marketing opportunities, determining dev-to-player communications, as well as narrative exploration and support.
Community Manager
Provided social media management, sentiment analysis, copywriting, and community strategy. Owned consumer-facing marketing efforts as well as the management of influencer relationships. The primary community point of contact within the studio. I produced content marketing for key projects, such as ghostwriting for senior developers within the team and asset ideation.
Community Manager
Worked remotely with the Dundee-based indie team, helping them grow a community from scratch during the pre-funding phase of their first project. Set up the official community Discord server and managed their social media. I also assisted with the creation of their brand guidelines to ensure the tone of voice of the studio would be consistent. Created original content marketing assets.
Game Credits
The titles I have named Community Manager credits on.
Other Projects
Games under NDA (or that I've supported) but haven't received a named credit on.
Event Management
Develop: Brighton
Primary Event Organiser
EGX
Event Support Staff
WASD London
Event Scout
Influencers
Primary Event Organiser
I help foster engaged and inclusive online communities. I love to see them thrive.
After languishing in a career I wasn't happy with for far too long, I decided to take active steps to pursue my passions. I undertook an undergraduate degree in English Literature (Creative Writing) around a full-time job. It helped me break into the games industry.
After working for a time as a freelance games journalist for outlets such as DualShockers, Switch Player Mag, MCV/DEVELOP, and Ukie, I made the transition studio-side and became a Community Manager!
As a CM for nDreams, I worked to ensure our community was inclusive, welcoming, well-informed, empowered, and excited for the future. Through content marketing efforts and building on the foundation of our games and their lore, I helped to create a fun, passionate, and engaged audience with additive experiences.
I launched and managed our official studio Discord server, and pushed nDreams to embrace an approachable tone of voice, being the primary driver of their external comms efforts across our social channels. Within Publishing, I worked closely with the Brand Managers for each of our games to ensure our assets and activations were in line and optimised for our community and KPIs.
Having left nDreams to pursue career progression at Sumo Digital, I transitioned to an embedded Community Manager within a development team, reporting directly to Production and the LiveOps Director. In this role, I got to explore working closely with game design, economy, and data science teams to plan and implement community features and requirements, using my experience of best practices in communication. I got to see video games much earlier in their development process from just before the greenlight phase, directly influencing design decisions.
Unfortunately, my time at Sumo was cut short due to two rounds of redundancy over a 12 month period, caused by the turbulence currently affecting the wider games industry. I found my next challenge at Rebellion Developments, originally supporting on the Sniper Elite series. I was quickly given stewardship of the Zombie Army IP ahead of the release of Zombie Army VR, thanks to my prior skills and experience in the virtual reality field.
Being swept up in social and content isn't my whole story. I'm also a Dad, a husband, an indie dev hobbyist, and a creative writer who enjoys nothing more than getting lost in a decent High Fantasy or Science Fiction story.
Testimonials
